By 2050, the EU population is expected to shrink by 5%, while the aging population (60+) will surge by 36% in the EU and 25% in the US. This demographic shift places unprecedented pressure on healthcare systems worldwide. At the same time, chronic diseases remain the leading cause of global morbidity and premature death, responsible for up to 70% of all cases—costing the EU and US a staggering USD 4 trillion annually.

The good news? Up to 50% of chronic disease-related illness and deaths are preventable with proactive, evidence-based interventions. By prioritizing preventive healthcare, early action, and sustainable lifestyle changes, we have the power to reshape the future of healthcare, reduce costs, and improve quality of life for millions.